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“Good Data, Bad Information” - Virtual Event

  • 2023-02-24
  • 8:50 AM - 11:00 AM
  • Virtual via Zoom Link sent day before.
  • 13


  • Access to the DAMA event VIRTUALLY via the Zoom link you will be sent before the event.

Registration is closed

“Good Data, Bad Information” a Virtual Event

Please join us for a scintillating discussion with Michael Scofield on this critical topic!  Michael will share how 'perfectly good' data ends up producing wrong or misleading information in reports and dashboards. Reaching into his 30+ years consulting experience across multiple industries, these tips, traps, and techniques will be interesting to stakeholders across the spectrum from those who produce reports to the decision makers who use those reports to steer their organization. 


  • 9:00 DAMA chapter announcements
    • Thanks to our Sponsors
  • 9:10 Session by Michael Scofield (delivered virtually)
    • “Good Data, Bad Information”
  • 10:30 Questions and discussions


Good Data to Bad Information: What went wrong?

- Time dimension of strategic decision-making 

- Stages of imagery data 

- From real data to management decision-makers

    Michael Scofield, M.B.A. is an Assistant Professor at Loma Linda University in Southern California.  He is a frequent speaker and author in topics of data management, data quality, data visualization, and data warehousing.  He has spoken over 300 times to professional audiences in over 27 states, Canada, Australia, and the U.K. 

Audiences have included 24 DAMA chapters, 5 TDWI chapters,  14 ASQ sections and many accounting professional organizations.  He also guest lectures at several universities.  

     Michael's career experience includes some time with a CPA firm, designing an accounting and general ledger system for a major California bank, as well as experience in government, manufacturing, finance, and software development.  Now semi-retired, he still does pro bono data mining and data quality analysis for non-profit organizations.   His greatest interests currently are data visualization, data quality assessment, and using graphic techniques to reveal business and economic behavior.  He also has humor published in the Los Angeles Times, and other journals.

About our location:

  • Deloitte Summit Building 
  • Follow signage - Learning Centre
  • Capacity - 60ish people in-person
  • Delicious baking and coffee provided 

Information and contacts will be linked here AFTER the event:

Upcoming DAMA-Vancouver BC Events - Mark Your Calendars:

  • 2023
  • Feb 15, 4:30 pm PST - first of 14 CDMP study group meetings
  • Feb 24, 9-11 am PST - "Good Data, Bad Information" - M.Scofield
  • Mar 24, 9-11 am PST - Enabling Data Mesh with Data Virtualization
  • Apr 28, 9-11 am PST - TBD - Possibly 'Privacy by Design'
  • May 26, 9-11 am PST - Data Governance - Alation
  • Jun 23, 9-11 am PST - Data Engineering Fundamentals - Joe Reis
  • Sep 22, 9-11 am PST - Designing Privacy In - Karen Meohas
  • Oct 19-20, DAMA Days Cross-Canada Conference
  • Nov 24, 9-11 am PST - TBD
  • 2024
  • Jan to Nov - TBD - send in your ideas - maybe ask ChatGPT  :)
  • October - Third Annual Live Conference October

Thank you to Deloitte for their continuing support over the last decade, providing venues and sustenance for our DAMA-Vancouver BC Chapter and the Vancouver data scene.  Please check out their web site<</a>.

Thank you to Alation, a Platinum sponsor of our 2023 season.  Alation provides enterprise data intelligence solutions, including data search & discovery, data governance, data stewardship, analytics, and digital transformation.  Please check out their web site.

Thank you to denodo, a Platinum sponsor of our 2023 season.  One Logical Platform for All Your Data; One Modern Solution for Your Business; Please check out their web site and their white papers:
    - Analyst Report: The Value of Data Virtualization in a Data Mesh
    - Logical Data Fabric Whitepaper
    - Logical Data Fabric Powered by Data Virtualization: An Overview

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